DESIGN NAME: Hello Future
PRIMARY FUNCTION: Exhibition Stand
INSPIRATION: Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more".
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged.
OPERATION / FLOW / INTERACTION: The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.
PROJECT DURATION AND LOCATION: The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers.
SPECIFICATIONS / TECHNICAL PROPERTIES: This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
TAGS: Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
RESEARCH ABSTRACT: The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
CHALLENGE: The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
ADDED DATE: 2020-03-05 21:42:23
TEAM MEMBERS (1) :
IMAGE CREDITS: Nicoletta Santini, 2019.
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