Ecological Journey Gift Box Honey by Pufine Advertising Ltd.Co. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ecological Journey Gift Box PRIMARY FUNCTION: Honey INSPIRATION: As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland. UNIQUE PROPERTIES / PROJECT DESCRIPTION: We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection. OPERATION / FLOW / INTERACTION: This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse. PROJECT DURATION AND LOCATION: Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest" FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics. SPECIFICATIONS / TECHNICAL PROPERTIES: Length:300mm, width:220mm, height:80mm TAGS: Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture RESEARCH ABSTRACT: We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,h CHALLENGE: Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test. ADDED DATE: 2020-03-04 09:45:33 TEAM MEMBERS (4) : Designer: xiang shasha, Creative Director: Zhang Yanhui, Customer Service Director: Zhou Xiaoli and illustration: Tong Meng IMAGE CREDITS: Pufine Advertising Ltd.Co., 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wuhan Little Bee Food Co., Ltd. PROFILE: Wuhan Little Bee Food Co., Ltd. is a key export-oriented national agricultural industrialization leading enterprise integrating planting, breeding, acquisition, storage, processing, scientific research, domestic sales, and export. The company became the country's largest honey exporter, and in 2004 it established the country's premier production base for steamed bread. The company has not only passed the ISO9001 and HACCP quality management system certifications, but also has received many on-site inspections by international authoritative organizations such as the European Union, the US Department of Commerce, and the US Federal Food and Drug Administration, and has won unanimous praise. The product series is made of 100% raw materials and production processes that meet the quality assessment standards of the European Union, the US FDA and other countries. The products are exported to Europe, North America, Central Asia, Japan and South Korea and other countries and regions. There are varieties of honey, pollen, propolis and royal jelly. |
| AWARD DETAILS | |
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Ecological Journey Gift Box Honey by Pufine Advertising Ltd.co is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Pufine Advertising Ltd.Co.. · Click here to register inorder to view the profile and other works by Pufine Advertising Ltd.Co.. |
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