Have Fun Duck Gift Box Snack foods by Pufine Advertising Ltd.Co.

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DESIGN DETAILS
DESIGN NAME:
Have Fun Duck Gift Box

PRIMARY FUNCTION:
Snack foods

INSPIRATION:
The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.

OPERATION / FLOW / INTERACTION:
Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.

PROJECT DURATION AND LOCATION:
The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Length220mm, width210mm, height220mm

TAGS:
Gift box, packaging, food, pixel style, young, stylish, fun and unique

RESEARCH ABSTRACT:
Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.

CHALLENGE:
1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".

ADDED DATE:
2020-03-04 07:29:14

TEAM MEMBERS (6) :
Designer: Duan Li, Designer: Gui Dani, Creative Director: Zhang Yanhui, Project Director: Xia Ling, Customer Service Director: Zhou Xiaoli and Animation Picture: Wang Kai

IMAGE CREDITS:
Pufine Advertising Ltd.Co., 2019.

Visit the following page to learn more: https://www.gtn9.com/user_show.aspx?id=3308EB DEEC53B443
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Zhou Hei Ya International Holdings Company Limited

PROFILE:
Zhouheiya International Holding Co., Ltd. is a company specializing in the production, marketing and retail of leisure cooked brine products. Its main business is brine duck, duck by-products, brine red meat, brine vegetables, brine poultry and aquatic products and other products. The main packaging forms of the products are air-conditioned fresh-keeping packaging and vacuum particle packaging. It was listed on the main board of the stock exchange of Hong Kong on November 11, 2016.

NOMINATION DETAILS

Have Fun Duck Gift Box Snack Foods by Pufine Advertising Ltd.co is a Nominee in Packaging Design Category.

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AWARD DETAILS

Have Fun Duck Gift Box Snack Foods by Pufine Advertising Ltd.co is Winner in Packaging Design Category, 2019 - 2020.



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