Alpha Series Shaver by Mert Ali Bukulmez

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DESIGN DETAILS
DESIGN NAME:
Alpha Series

PRIMARY FUNCTION:
Shaver

INSPIRATION:
Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.

OPERATION / FLOW / INTERACTION:
The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.

PROJECT DURATION AND LOCATION:
The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.

PRODUCTION / REALIZATION TECHNOLOGY:
• Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding

SPECIFICATIONS / TECHNICAL PROPERTIES:
Shaver: 55mm (max) x 30mm (max) x 150mm (max) Case: 65mm (max) x 50mm (max) x 135mm (max)

TAGS:
Alpha Series, Shaver, Men Grooming, Personal Care, UV Light

RESEARCH ABSTRACT:
The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.

CHALLENGE:
The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.

ADDED DATE:
2020-03-01 21:38:52

TEAM MEMBERS (1) :


IMAGE CREDITS:
Mert Ali Bukulmez, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Arcelik Group, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Arçelik A.Ş

PROFILE:
Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 30,000 employees, 18 different production facilities in 7 countries (Turkey, Romania, Russia, China, South Africa and Pakistan), its 34 sales and marketing companies in 32 countries all over the world and its 11 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy , Dawlance and Altus) serving products and services in more than 145 countries. Grundig is one of the few brands that owned by Arcelik Group. The project is made as a internship project at Arcelik Group. The product is not produced but the design is copyrighted by Arcelik Group.

NOMINATION DETAILS

Alpha Series Shaver by Mert Ali Bukulmez is a Nominee in Beauty, Personal Care and Cosmetic Products Design Category.

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AWARD DETAILS

Alpha Series Shaver by Mert Ali Bukulmez is Winner in Beauty, Personal Care and Cosmetic Products Design Category, 2019 - 2020.



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