Dengo 80g Chocolate Bar by Brazil & Murgel Design Studio

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DESIGN DETAILS
DESIGN NAME:
Dengo 80g

PRIMARY FUNCTION:
Chocolate Bar

INSPIRATION:
The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.

OPERATION / FLOW / INTERACTION:
Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.

PROJECT DURATION AND LOCATION:
The project took place in Sao Paulo, between May and October 2018.

FITS BEST INTO CATEGORY:
Food, Beverage and Culinary Arts Design

PRODUCTION / REALIZATION TECHNOLOGY:
After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.

SPECIFICATIONS / TECHNICAL PROPERTIES:
80g / Width 80mm x Depth 180m x Height 8 mm (aprox)

TAGS:
Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia

RESEARCH ABSTRACT:
The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.

CHALLENGE:
Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.

ADDED DATE:
2020-02-29 20:40:14

TEAM MEMBERS (8) :
Creative Director and Designer: Fabio Brazil, Creative Director and Designer: Henrique Murgel, Technical Developer: Alexandre Soong (Atom Studios), Technical Developer: Hulk Giannelli (Atom Studios), CEO and Co-Founder at Dengo: Estevan Sartoreli, Head of Operations at Dengo: Gustavo Raguzzani, Maintenance and Project Manager at Dengo: Jhonata Carvalho and Chocolatiere at Dengo: Luciana Lobo

IMAGE CREDITS:
Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato

Visit the following page to learn more: http://www.brazil-murgel.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dengo Chocolates

PROFILE:
We arrived to prepare the ground. To contribute so that farmers live well on their land and their well-being. So that our forests are preserved. And so that people discover the best combination of taste and health. And this is only possible when we approach producers and consumers closer and we reconnect people with their roots.We also come to value two important crops from Brazil: cocoa and coffee. We believe that, by promoting these crops, we are reinforcing ties of Brazilian people with their history by shortening distance between producers and consumers. Dengo is a very Brazilian word. It can mean many good things: tenderness, care, affection, exchange, a gift… It can also be used to refer to our loved ones.By bringing up such positive associations that we believe World needs more Dengo.

NOMINATION DETAILS

Dengo 80g Chocolate Bar by Brazil & Murgel Design Studio is a Nominee in Food, Beverage and Culinary Arts Design Category.

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AWARD DETAILS

Dengo 80g Chocolate Bar by Brazil & Murgel Design Studio is Winner in Food, Beverage and Culinary Arts Design Category, 2019 - 2020.



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