Caster Remote Control by Mariana Couto and Tiago Correia |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Caster PRIMARY FUNCTION: Remote Control INSPIRATION: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant. On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room. OPERATION / FLOW / INTERACTION: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience. For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions. PROJECT DURATION AND LOCATION: Caster Remote Control project was developed in different phases, from requirement research to product release. First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020. FITS BEST INTO CATEGORY: Digital and Electronic Device Design |
PRODUCTION / REALIZATION TECHNOLOGY: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces. The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm TAGS: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura RESEARCH ABSTRACT: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing. CHALLENGE: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product. ADDED DATE: 2020-02-28 18:58:32 TEAM MEMBERS (2) : Mariana Couto and Tiago Correia IMAGE CREDITS: All images created by João Santos (Chief Design Officer at Tech4home) PATENTS/COPYRIGHTS: Copyrights belong to Tech4home Ltd 2019 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Telefonica PROFILE: Telefónica is a spanish telco with more than 1.3 million shareholders and is listed on several of the main stock markets in the world. An innovative spirit, attentive and with immense technological potential. Telefónica operates in 14 countries and has a presence in 24 countries, with an average of 120,138 employees. |
| AWARD DETAILS | |
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Caster Remote Control by Mariana Couto and Tiago Correia is Winner in Digital and Electronic Device Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Mariana Couto and Tiago Correia. · Click here to register inorder to view the profile and other works by Mariana Couto and Tiago Correia. |
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