Sierra Cantabria Wine Family by Estudio Maba

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DESIGN DETAILS
DESIGN NAME:
Sierra Cantabria

PRIMARY FUNCTION:
Wine Family

INSPIRATION:
The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.

OPERATION / FLOW / INTERACTION:
The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.

PROJECT DURATION AND LOCATION:
January to September 2019

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cotton paper label with high relief, stamping and varnish strokes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bordeaux and Burgundy Bottles

TAGS:
Wine, design, bottle, label, brand

RESEARCH ABSTRACT:
A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.

CHALLENGE:
The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.

ADDED DATE:
2020-02-28 18:14:44

TEAM MEMBERS (2) :
Strategy Direction: Beatriz Suarez and Creative direction and design: Miguel angel del Baño

IMAGE CREDITS:
Estudio Maba

PATENTS/COPYRIGHTS:
Bodegas y Viñedos Sierra Cantabria

Visit the following page to learn more: http://estudiomaba.com/en/trabajos/familia-si erra-cantabria/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Bodegas y viñedos Sierra Cantabria

PROFILE:
The unmistakable and very personal stamp that the family imprints upon the wines, brings together a daily quest for improvement and a passion for a job well done, from the demanding search for the best conditions for grapevine cultivation to the presentation of the final product to the wine lover. The family and their wineries enjoy prestige both in Spain and internationally and have won a number of distinctions and prizes.

NOMINATION DETAILS

Sierra Cantabria Wine Family by Estudio Maba is a Nominee in Packaging Design Category.

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AWARD DETAILS

Sierra Cantabria Wine Family by Estudio Maba is Winner in Packaging Design Category, 2019 - 2020.



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