DeafUP Mobile Application by Zlatina Petrova

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DESIGN DETAILS
DESIGN NAME:
DeafUP

PRIMARY FUNCTION:
Mobile Application

INSPIRATION:
Too often for deaf people, the world seems judgmental and restrictive. Access to proper education and tools is limited. It is easy to feel incapable, isolated and pushed aside. Feeling stuck becomes the norm. The general public does not understand the unique challenges that deaf people face. It is not their fault. They don't know any better. They have not received the knowledge and tools needed to effectively interact with the deaf population. The time for change has come.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
DeafUP is a mentorship and education application that empowers young deaf people in Eastern Europe through innovative professional education in order to make them equal citizens of society. It offers collaboration between deaf and hearing people in a work environment, with the primary goal of improving the communication and social skills of its participants.

OPERATION / FLOW / INTERACTION:
The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll vertically and horizontally when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to scroll through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.

PROJECT DURATION AND LOCATION:
The DeafUp project started in 2019, however, the mobile app design was born in early 2020. Our team is distributed across the globe, with contributions to this design coming from Bulgaria, Germany, and the United States.

PRODUCTION / REALIZATION TECHNOLOGY:
DeafUP is designed as a native IOS 11 application. It follows the human interface guidelines and after the launch of the project, we plan to create a version for material design. It is oriented towards video content because it is the only way for deaf people to communicate online. To ease the communication between hearing mentors and deaf mentees we created group chats with sign language translators. Design is produced by using graphic and video software tools.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to go through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.

TAGS:
Mobile application, UI/UX design, social entreprise, education, social cause, interaction design,

RESEARCH ABSTRACT:
Our research was performed by the ListenUP foundation - the most impactful NGO that empowers deaf people in Eastern Europe. The research was made through observation of the problems in the deaf community in Bulgaria, focus groups, public discussions, round tables, direct phone calls and meetings with our advisors - Lufthansa Germany and the minister of education in Bulgaria.

CHALLENGE:
The challenge will never end. We are exploring a new world where we communicate differently. Our continued discipline to making sure the DeafUP application is a representation of the best in the world at empowering young deaf people to follow their dreams. Through our intuitive interface, we make possible for the first time in East Europe the overcoming of barriers in the communication between hearing people and the deaf community.

ADDED DATE:
2020-02-28 18:08:20

TEAM MEMBERS (1) :
Zlatina Petrova

IMAGE CREDITS:
Image #1: Illustrator Zlatina Petrova
Image #2: Illustrator Zlatina Petrova
Image #3: Illustrator Zlatina Petrova
Image #4: Illustrator Zlatina Petrova

Visit the following page to learn more: http://bit.ly/2wfWETc
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Brandly Collective

PROFILE:
At Brandly Collective, we call ourselves a communication company, because that’s what good design is about: understanding, and being understood. We are a team of designers, strategists, video creators, and developers who help cause-driven companies and business leaders to create healthier brands with brighter futures. Cause-driven companies don’t have the time (or desire) to recruit & manage their own product design teams, but they do have the time (and desire) to invest in the noble art of changing the culture. So it’s our job to be the extension of their team that they need to make that happen. We tithe as a company to human trafficking charities (the fastest growing crime in the world, and second largest crime behind drugs) so that we're able to make a difference ourselves while making a difference for others.

NOMINATION DETAILS

Deafup Mobile Application by Zlatina Petrova is a Nominee in Mobile Technologies, Applications and Software Design Category.

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AWARD DETAILS

Deafup Mobile Application by Zlatina Petrova is Winner in Mobile Technologies, Applications and Software Design Category, 2019 - 2020.



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