Sense of Forest Perfumery Supermarket by Dmitry Pozarenko |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sense of Forest PRIMARY FUNCTION: Perfumery Supermarket INSPIRATION: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures. OPERATION / FLOW / INTERACTION: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers. PROJECT DURATION AND LOCATION: The store is located in the business center of Moscow. The project was completed in 2018. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood SPECIFICATIONS / TECHNICAL PROPERTIES: The total area is 1238 sq.m. TAGS: interior design, retail space, metal, stone, wood, nature RESEARCH ABSTRACT: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation. CHALLENGE: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes. ADDED DATE: 2020-02-28 14:49:03 TEAM MEMBERS (2) : Lead Architect: Dmitry Pozarenko and Associate Architect: Elena Lotoshnikova IMAGE CREDITS: All images: photographer Mick Pomortsev, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Gold Apple PROFILE: Gold Apple is a perfumery supermarket chain located in the Russian Federation. The owners of the Gold Apple company focused on creating a special atmosphere for the store, which encourages the customer to return again and again. The Gold Apple store has become the new format of the urban terminal, combining high-fashion brands and mass-market products. Currently, the chain has 15 stores in Russia, 4 of which are located in Moscow. |
| AWARD DETAILS | |
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Sense of Forest Perfumery Supermarket by Dmitry Pozarenko is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Dmitry Pozarenko. · Click here to register inorder to view the profile and other works by Dmitry Pozarenko. |
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