Fresh Blood DG Youth Cultural exhibition by Ruikang Xie

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DESIGN DETAILS
DESIGN NAME:
Fresh Blood DG Youth

PRIMARY FUNCTION:
Cultural exhibition

INSPIRATION:
The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.

OPERATION / FLOW / INTERACTION:
After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.

PROJECT DURATION AND LOCATION:
Started in August 2019 and completed in September, all completed in Dongguan, China

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The largest DuPont paper bag size is 340mmx380mm

TAGS:
Culture, graphics, vegetable market, creativity, humanities

RESEARCH ABSTRACT:
The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.

CHALLENGE:
It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.

ADDED DATE:
2020-02-28 11:30:37

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1-5 Zhang Jingwen

CLIENT/STUDIO/BRAND DETAILS
NAME:
xiexie design

PROFILE:
Xiexie Design is a creative visual design group with cultural content planning as its core. The team is based in Shenzhen, Dongguan and Guangzhou. The team is based in Shenzhen, Dongguan and Guangzhou. Art design, commercial design, academic exchanges, and community cultural design have active contributions and influences.

NOMINATION DETAILS

Fresh Blood Dg Youth Cultural Exhibition by Ruikang Xie is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Fresh Blood Dg Youth Cultural Exhibition by Ruikang Xie is Winner in Event and Happening Design Category, 2020 - 2021.



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