Seasoning Series Design Seasoning Packaging by Zhang Jian-Must, Jiachun Zhou and Yiting Liu

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DESIGN DETAILS
DESIGN NAME:
Seasoning Series Design

PRIMARY FUNCTION:
Seasoning Packaging

INSPIRATION:
Use and enlarge people's intuitive perception of products to make the process of using behavior more pleasant and smoother.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As for chess seasoning pot, picking up the soy sauce bottle under the guidance of the product form, users will feel the stable soy sauce bottle like picking up chess. As for pepper seasoning bag, we set the pinch position as a handle to make the pepper bag shake more smoothly. The pepper will be concentrated on the bottom for easy tearing and pouring out. For mustard bag, the amount of mustard squeezed more careful and easily controlled when shaping the slender.

OPERATION / FLOW / INTERACTION:
The top of the soy sauce bottle is designed to be slightly concave and curved, with the index finger pressing naturally on the top makes pouring soy sauce more comfortable. For pepper seasoning bag, the translucent packaging makes user want to shake it;enlarge the position of the kneading and set up a handle to make the shaking of the salt and pepper package more smoothly. The salt and pepper are concentrated on the bottom for easy tearing and pouring. For mustard bag, the elongated shape gives us more control over the amount of mustard that we squeeze out.

PROJECT DURATION AND LOCATION:
The project began in Guangzhou in June 2019,completed in Guangzhou in December 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Kaolin is selected as the base of the soy sauce bottle, which is fired with transparent glaze. The lid and body of the bottle are stuck with concave and convex marks. The pepper batch is made of 135g sulphate paper. The mustard bag is vacuum packed with PE film, its product name printed by ink becomes decorative pattern, and the composite curing with PE makes the mustard have a long shelf life and corrosion resistance, which is also soft and slender for tearing and have better control of extrusion.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Chess seasoning pot70 x 70 x 40 Pepper seasoning bag45 x 45 x 2 Mustard bag7 x 4 x 125

TAGS:
Seasoning, Soy sauce, Pepper, Mustard, Packaging

RESEARCH ABSTRACT:
Firstly, we using the condiment observe the user's behavior. Then, we design the product by continuously product testing and user feedback. For the perspective of consumers, among the products of the same price, with the prompt and guidance of product form, this product strengthens the user's perception that will have a more pleasant product experience. The production process of product has been very perfect for mass production in commercial business. The new product form will attract partners buying, improve the evaluation of the industry.

CHALLENGE:
The biggest challenge of the product is that the product must base on the user's behavior habit and perception psychology when using it, interact with the product through the guidance of the product form, so as to enlarge people's intuitive perception of it, and make the use of the behavior process more smoothly and pleasant.

ADDED DATE:
2020-02-28 11:11:41

TEAM MEMBERS (3) :
Jian Zhang, Jiachun Zhou and Yiting Liu

IMAGE CREDITS:
Image #1: Photographer Jiachun Zhou, 2019;
Optional Image #1, Photographer Jiachun Zhou, 2019;
Optional Image #2, Photographer Jiachun Zhou, 2019;
Optional Image #3, Photographer Jiachun Zhou, 2019;
Optional Image #4, Photographer Jiachun Zhou, 2019;

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CLIENT/STUDIO/BRAND DETAILS
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PROFILE:
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NOMINATION DETAILS

Seasoning Series Design Seasoning Packaging by Zhang Jian-must, Jiachun Zhou and Yiting Liu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Seasoning Series Design Seasoning Packaging by Zhang Jian-must, Jiachun Zhou and Yiting Liu is Winner in Packaging Design Category, 2019 - 2020.



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