Eyesight Nutrition Package Package by Ruikang Xie

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DESIGN DETAILS
DESIGN NAME:
Eyesight Nutrition Package

PRIMARY FUNCTION:
Package

INSPIRATION:
The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.

OPERATION / FLOW / INTERACTION:
The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.

PROJECT DURATION AND LOCATION:
Started in October 2019 and completed in November, all completed in Dongguan, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.

SPECIFICATIONS / TECHNICAL PROPERTIES:
290mmx290mmx290mm

TAGS:
Glasses, nutrition, packaging design, brand humanities

RESEARCH ABSTRACT:
The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.

CHALLENGE:
In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.

ADDED DATE:
2020-02-28 09:39:20

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1-5 Lin Jiahui

CLIENT/STUDIO/BRAND DETAILS
NAME:
xiexie design

PROFILE:
Xiexie Design is a creative visual design group with cultural content planning as its core. The team is based in Shenzhen, Dongguan and Guangzhou. The team is based in Shenzhen, Dongguan and Guangzhou. Art design, commercial design, academic exchanges, and community cultural design have active contributions and influences.

NOMINATION DETAILS

Eyesight Nutrition Package Package by Ruikang Xie is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Ruikang Xie is also kept secret. This information will also be available later.
AWARD DETAILS

Eyesight Nutrition Package Package by Ruikang Xie is Winner in Packaging Design Category, 2020 - 2021.



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