DESIGN NAME: Xiaohutuxian Xinyouran
PRIMARY FUNCTION: Wine Boxes
INSPIRATION: The “xinyou ran” is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. We made the liquor box into a bamboo slip. It was a direct expression of wisdom. We designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Bamboo slips used to record characters in ancient China were made into wine boxes, including the opening of wine boxes in the same way as bamboo slips.
The interior of the box is a pair of Chinese ink paintings, a stretch of mountains. The mountains that are looming in China are also the symbol of wisdom. We use the now popular two-dimensional codes to draw a stretch of mountains. The forms are new and interesting, and will be Chinese culture. Modern technology combined.
OPERATION / FLOW / INTERACTION: The opening method is the same as that of bamboo slips.
PROJECT DURATION AND LOCATION: Start in October 2019 and finish in December 2019
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Cardboard box,Printing technology
SPECIFICATIONS / TECHNICAL PROPERTIES: 150mm*120mm*300mm
TAGS: Liquor, packaging, liquor packaging, creative packaging
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2020-02-28 07:18:47
TEAM MEMBERS (1) : Creative Center-Jupiter Group
IMAGE CREDITS: Bxl Jupiter Team, 2019.
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