Pizza Marzano Select Restaurant by JYDP

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DESIGN DETAILS
DESIGN NAME:
Pizza Marzano Select

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
As a pizza restaurant,the overall concept inspiration is coming from the geometric form of pizza slides when cutting and sharing.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brand spirit is to express chic lifestyle and playful sense inspired by sharing pizza behave.Therefore,a concept of pizza geometric cutting shape come out and combined the brand pattern with space form,emphasized the new brand color from all fixture to soft-furnish and introduced more share seats inside and along the store front. It comes another challenge that we have to create a flexible element can be change easily by location and time.Therefore,a feature wall with thousands of blue acrylic sticks was created as a flexible element that can be adjust with different pattern.

OPERATION / FLOW / INTERACTION:
The restaurant is targeting the family customer and youth , in order to fit different kind of customer , we applying multiple type of flexible tables in the layout for single, 2 people , 4people or a group more than 10 to use. The customer flow is clearly leading by the seating area, that they can easily choose where they want to seat.

PROJECT DURATION AND LOCATION:
The project is location in shanghai which started from October 2019 and finished on December 2019

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
With the requirement of sound-proof,it not only all the ceiling were designed with acoustic material,but also the half curve ceiling along the feature wall is applied with acoustic perforated panel. This wall,meanwhile,becomes the flexible feature wall with thousands of blue acrylic sticks on. The brand color comes along with all material from bespoke pattern tile,powder-coded metal to fabric and leather which enhance the consistency of their brand recognition which at the same time echoed all the shape and delivered a strong modern 2D geometric scenario to the environment.

SPECIFICATIONS / TECHNICAL PROPERTIES:
From the core pizza geometry concept,the half circle shape fully applied along the faced opening structure to the column and kitchen walls of interior. All the operation function fixture like POS station,the dividing partition,the take away stand and storage cabinet are designed with all shapes and became part of the space design rather than an individual function fixture.

TAGS:
JYDP design studio, Pizza's geometry, flexible, restaurant, sharing, family friendly, brand consistency, playful, enjoyable

RESEARCH ABSTRACT:
Before we starting design the space , we did research a lot backgounrd of the brand and original idea of creating the new secondary brand by interviewing and discussing with the brand team and our clients. By undersanding how the client want to achieve for the project, we also did a lot research on the similar restaurant brand and customer expectation.

CHALLENGE:
The most difficult challenge is to applying the big scale curve shape into different area with different custom material in the condition of very low budget.

ADDED DATE:
2020-02-27 12:48:58

TEAM MEMBERS (3) :
Michelle Sun, Leah Li and Shirley Wang

IMAGE CREDITS:
Image #1: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #2: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #3: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #4: Photographer Raitt Liu,Pizza Marzano Select,2020
Image #5: Photographer Raitt Liu,Pizza Marzano Select,2020

PATENTS/COPYRIGHTS:
Copyrights belong to JYDP,2019

Visit the following page to learn more: http://www.jy-practice.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Pizza Marzano

PROFILE:
As one of the British classic Pizza brands, Pizza Marzano,former Pizza Express, is favored for its light luxury and classical style and indoor environment full of English art atmosphere.Launched in 2019, Select, a sub-line of the brand created by the SI standard store, aims to create a more modern and fashionable design style to appeal to young consumers.

NOMINATION DETAILS

Pizza Marzano Select Restaurant by Jydp is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Pizza Marzano Select Restaurant by Jydp is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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