DESIGN NAME: Krastsvetmet Gifts
PRIMARY FUNCTION: Souvenir Ingots
INSPIRATION: Souvenir ingots are used as an alternative for the regular money gift. It was important to develop a unique ingot design that will be suitable for different people. The ingots collections were inspired by the art, natural forms and state symbols.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Three collections of gold bars were developed.
The creation of the collection of ingots with geometric shapes was based on the abstract paintings of Mondrian, Malevich Suprematism and Art Nouveau luxury.
The collection created on the basis of natural motives presents abstract patterns resembling a water surface, a tree bark and the texture of air clouds.
Ingots with images of the Russian coat of arms and the crown of the Russian Empire form an exclusive collection for country patriots and are suitable for corporate gifts.
OPERATION / FLOW / INTERACTION: A person can buy this ingot for themselves or as a gift.
PROJECT DURATION AND LOCATION: The project started in September 2017 and was completed in November 2017 in Krasnoyarsk, Russia.
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PRODUCTION / REALIZATION TECHNOLOGY: Ingots are made from a pure gold and placed in packaging that is made from cardboard and plastic.
SPECIFICATIONS / TECHNICAL PROPERTIES: The plastic packaging is 27 mm х 54 mm. Gold ingots are 100 g, 50 g, 20 g, 10 g and 5 g. The developed design adapts to different sizes.
TAGS: gift, gold, packaging, gold bar, ingot, souvenir, Russia, Krasnoyarsk
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2020-02-27 10:40:53
TEAM MEMBERS (7) : Creative Agency: Proektmarketing +1, Producer: Alexander Osadchy, Art Director: Maxim Kuldoshin, Designer: Maria Krylova, Illustrator: Maria Savchenko, 3D visualization: Nikita Voropaev and 3D visualization: David Neldushkin
IMAGE CREDITS: Proektmarketing +1, 2019.
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