Yuzhou Rongyu Sales Center by Yu Chao and Guanghui Zeng

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DESIGN DETAILS
DESIGN NAME:
Yuzhou Rongyu

PRIMARY FUNCTION:
Sales Center

INSPIRATION:
As one of the birthplaces of Shanghai-style culture, Fuzhou city has become a modern area with an inclusive attitude in the convergence of new trends and new culture. The space theme is inspired by the idea of using the color of glazed tiles to create a sense of dignity, directing the attention of people to a glass screen printed with a plum pattern, which is suspended in the center of the Corinthian pillar with Western characteristics.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The display of objects is also combined with local culture. The wall ornaments and furniture form a sharp contrast. The ceiling and the ceiling lights can reveal different perspectives from different angles. The color is mainly based on the red tone that symbolizes joy and festivals in Chinese culture.

OPERATION / FLOW / INTERACTION:
The sales office is designed for helping customers to know better and deeper about the newly constructed buildings and houses. They will see the overall construction plan of the buildings here and can get in touch with sales managers if they have any questions and can make the purchase of houses here.

PROJECT DURATION AND LOCATION:
The project is located in Fuzhou City, China. It takes about two months to finish the construction.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The project uses special materials such as art customized wall covering, dark wood floor, Caesar green marble, silver foil.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers an area of 887 square meter.

TAGS:
Roman column, carving, enamel, glazed tiles, Caesar green marble,

RESEARCH ABSTRACT:
The original building is for consecutive villas, three of which were transformed into sales center.

CHALLENGE:
The integration of the Oriental and Western culture shows the particularity of the space, which is the tribute to culture and respect for history.

ADDED DATE:
2020-02-27 09:09:31

TEAM MEMBERS (2) :
Yu Chao and Guanghui Zeng

IMAGE CREDITS:
Shenzhen Innest Art Co., Ltd.

Visit the following page to learn more: http://www.innestart.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Yuzhou Group

PROFILE:
Established in 1994 in Xiamen City, Fujian Province, Yuzhou Group now provided services in property, property management, hotels, finance and trade and has become listed since 2009. In 2016, Yuzhou Group officially moved to Shanghai City.In 2018, Yuzhou Group engaged the development strategy which set the goal to reach output of one hundred billion. As to the company culture, Yuzhou Group aims to build a warm home for customers, provide a good platform for employees, creates ideal returns for shareholders and devotes contribution to society. As to the company honor, Yuzhou Group received the title of 500 Top Private Enterprise in China, 36 Top Property Development Enterprise in China, 100 Top Property Development Enterprise in consecutive 10 years in China, First-Level Property Development Enterprise in China, First-Level Property Management Service Enterprise in China.

NOMINATION DETAILS

Yuzhou Rongyu Sales Center by Yu Chao and Guanghui Zeng is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Yuzhou Rongyu Sales Center by Yu Chao and Guanghui Zeng is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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