Pingba Sake Wine Sake by Zhanqiang Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pingba Sake Wine PRIMARY FUNCTION: Sake INSPIRATION: Psychological hint of strength is very powerful. "Pingba" Is a japanese sake product sold in china. As a new foreign brand,combining the brand culture of japanese products with the cognition of chinese people is important. To create a product that is easy to remember, and close to consumers at the same time,are two main problems designer wants to solve. Surprisingly, in chinese pronunciation, ‘pingba’ sounds like ‘pinba’, which means struggle. On the other side of the label, the designer depicts a diving eagle ,by expressing its majestic side to convey the spirit of fearless and hard-working,will also inspire and resonate consumers with it. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This label does not need to be glued, it’s fixed to the bottle by a sports bracelet. The advantage is that,the label itself is not only a label, but also an exquisite and inspiring card that could be preserved. After drinking, consumers can also remove the bracelet for wearing,so that pingba’‘s spirit could accompany and inspire them continuously OPERATION / FLOW / INTERACTION: 1. the paper part of the wine label can be displayed on both sides, which increases the richness of product display; 2. the wine label consists of two parts, which can be freely moved and adjusted; 3. after the consumption is completed, the wine label can be used for collection, and the bracelet can be used for wearing. PROJECT DURATION AND LOCATION: Started in shenzhen in february 2019 Completed in april 2019 Sold in shenzhen in november 2019 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Material：japanese paper;silicone bracelet Realization technology：bronzin SPECIFICATIONS / TECHNICAL PROPERTIES: Specifications:720ml Label Dimensions:220mm*80m TAGS: sake， label， RESEARCH ABSTRACT: Research shows that, the sake market in shenzhen has many brands and fierce competition. Among the products available, although Japanese sakes have strong brand and regional endorsement, their names have no unique meaning to Chinese consumers, coupled with the lack of differentiation on packaging,they’re not easy to remember and distinguish. To stand out from the brands, easily remember and creativity are the focuses of the design,similar pronunciations and unique meaning help achieve the goal. CHALLENGE: the choice of paper, the choice of performance 1. in process of design, to improve the consumer's surprise, the folded wine label has been considered, but to achieve beauty and realization, it was changed into an integrated label; 2. considering the transparent bottle body, hot stamping paper was considered, but to maintain the richness and integrity of the content but also reflect the simplicity of the design,bronzing used finally. ADDED DATE: 2020-02-27 08:57:59 TEAM MEMBERS (1) : Designer：ZhanQiang Yang IMAGE CREDITS: Zhanqiang Yang, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: going design PROFILE: Drawing original, customizing new product ShenzhenGoingBrandPackagingDesignCo.,Ltd is located in Shenzhen design capital, is a new generation of international artistic temperament, broad design vision of the professional design institutions In the past ten years, many domestic enterprises have been providing brand full case development and design service, new product upgrade design service, brand master image upgrade service and later brand packaging material production and processing, complete product supply chain one-stop service, for many new enterprises to solve design difficulties, and at the same time to the old brand new energy! it has a talent and artistic temperament, can make brand products and commodities fusion perfect landing of the elite team. it also could provide you with a better 360-degree close design, efficient full-line service! |
| AWARD DETAILS | |
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Pingba Sake Wine Sake by Zhanqiang Yang is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Zhanqiang Yang. · Click here to register inorder to view the profile and other works by Zhanqiang Yang. |
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