Bestore Handy Gift Series Snacks Gifts Box by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Bestore Handy Gift PRIMARY FUNCTION: Series Snacks Gifts Box INSPIRATION: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness. OPERATION / FLOW / INTERACTION: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation. PROJECT DURATION AND LOCATION: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products. SPECIFICATIONS / TECHNICAL PROPERTIES: White cardboard with different size according to each product's characteristic. TAGS: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore RESEARCH ABSTRACT: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption. CHALLENGE: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations. ADDED DATE: 2020-02-27 07:21:56 TEAM MEMBERS (3) : Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia, Technician: Miaorong Lu and Project Manager: Lei Peng IMAGE CREDITS: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng. |
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| Visit the following page to learn more: http://www.tigerpan.com | |||||
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NAME: Bestore PROFILE: BESTORE was established in Wuhan in August 2006, and grew fast in Central China and expanded throughout China in the past 12 years. By August 2018, BESTORE has about 2,100 stores covering 13 provinces with 95 cities in the Chinese market. As a leading brand for snack, BESTORE owns 12 categories covering over 90 product lines and 1,200 products, and boasts 30 million VIPs. BESTORE is reputed as "the Kingdom of Snacks" with 400 million people's choice for it and ranks top for three consecutive years' sales. |
| AWARD DETAILS | |
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Bestore Handy Gift Series Snacks Gifts Box by Tiger Pan is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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