Menton Flavored Water by Sidel Machinery Shanghai Co.,Ltd.

Home > Winners > #101535


DESIGN DETAILS
DESIGN NAME:
Menton

PRIMARY FUNCTION:
Flavored Water

INSPIRATION:
As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.

OPERATION / FLOW / INTERACTION:
Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.

PROJECT DURATION AND LOCATION:
The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives. The restyled straight bottle shape has a very light weight and very energy saving in the production process.

SPECIFICATIONS / TECHNICAL PROPERTIES:
light weight PET bottle design: only 17.85 grams for a 500 mL bottle

TAGS:
beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton

RESEARCH ABSTRACT:
Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.

CHALLENGE:
The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy. Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.

ADDED DATE:
2020-02-27 06:59:29

TEAM MEMBERS (13) :
Hua Xie , Andrea Rizzardi, Simone De Paolis, Raffaella De Rossi, Sabrina de Luca, Roberta Domini, Chengjie Ding, Shuo Qu, Xiaoyan Wang, Chang Liu, Xuegang Wang, Lianfei Zhang and Wei Wang

IMAGE CREDITS:
Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini


PATENTS/COPYRIGHTS:
Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Sidel Machinery (Shanghai) Co.,Ltd.

PROFILE:
Sidel is a leading provider of equipment and services solutions for packaging beverage, food, home and personal care products in PET, can, glass and other materials. With over 40,000 machines installed in more than 190 countries, we have nearly 170 years of proven experience, with a strong focus on the factory of tomorrow with advanced systems, line engineering and innovation. Our 5,500+ employees worldwide are passionate about providing solutions that fulfil customer needs and boost the performance of their lines, products and businesses. Sidel provides turnkey packaging solution from concept design to industrialization.

NOMINATION DETAILS

Menton Flavored Water by Sidel MacHinery Shanghai Co., Ltd is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Sidel Machinery Shanghai Co.,Ltd. when results are announced.
AWARD DETAILS

Menton Flavored Water by Sidel MacHinery Shanghai Co., Ltd is Winner in Packaging Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Sidel Machinery Shanghai Co.,Ltd..

· Click here to register inorder to view the profile and other works by Sidel Machinery Shanghai Co.,Ltd..
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Sidel MacHinery Shanghai Co., Ltd's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Menton Flavored Water? Help us create a global awareness for good packaging design worldwide. Show your support for Sidel MacHinery Shanghai Co., Ltd, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |