Future of the Digitally Society Mobile Application by Idean Singapore |
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| DESIGN NAME: Future of the Digitally Society PRIMARY FUNCTION: Mobile Application INSPIRATION: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives. The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels. Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations UNIQUE PROPERTIES / PROJECT DESCRIPTION: The newly designed app had delightful browsing experience coupled with efficient searching, able to build communities through sharing and have smart and personalised recommendations. The physical finding and borrowing experience was enhance through AR mapping and low power beacon technology to help library users to find books or look for assistance OPERATION / FLOW / INTERACTION: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library. The content of the app will then display contextual information and content pertaining to the library branch itself. With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops. Library users will also be able to track the location of the book with the aid of the technology. Efficiency in loaning a book, just scan the barcode to borrow! The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch. PROJECT DURATION AND LOCATION: The project started in May 2019 in Singapore and finished the design process in September 2019. FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices. With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime. There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user. SPECIFICATIONS / TECHNICAL PROPERTIES: 143.6mm x 70.9mm TAGS: interactive, seamless journey, digital, customer experience, experience design RESEARCH ABSTRACT: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world. Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion. The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader. The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app. Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books. CHALLENGE: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen. There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations. Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design. The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily. ADDED DATE: 2020-02-27 05:49:34 TEAM MEMBERS (7) : Creative Director: Ignatius Ong, Deputy Head of Deisgn: Nicholas Tan, Design Architect: Adib Ramzali , User Experience Researcher: Gigi Teo, User Experience Designer: Yuen Pei Yun, Associate Designer: Sherilyn Kan and IMAGE CREDITS: Image #1: Idean Design Team, Future of library video, 2018. Image #2: Idean Design Team, Future of library video, 2018. Image #3: Idean Design Team, Future of library video, 2018. Image #4: Idean Design Team, Future of library video, 2018. Image #5: Idean Design Team, Future of library video, 2018. Video Credits: Hu Emmanuelle, Future of library video, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: National Library Board, Singapore PROFILE: NLB manages the National Library, 26 Public Libraries and the National Archives. NLB promotes reading, learning and information literacy by providing a trusted, accessible and globally-connected library and information service through the National Library and a comprehensive network of Public Libraries. By forging strategic partnerships to cultivate knowledge sharing, the libraries also encourage appreciation and awareness of Singapore’s history through their wide range of programmes and collection on Singapore and regional content. |
| AWARD DETAILS | |
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Future of The Digitally Society Mobile Application by Idean Singapore is Winner in Mobile Technologies, Applications and Software Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Idean Singapore. · Click here to register inorder to view the profile and other works by Idean Singapore. |
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