Sweet Osmanthus Wine by Yunxin Chen

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DESIGN DETAILS
DESIGN NAME:
Sweet Osmanthus

PRIMARY FUNCTION:
Wine

INSPIRATION:
The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the <qian lin jiang nan tu>. we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of <qian li jiang nan tu>.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in August,2019 in Torino and Finished in January, 2020. Restaurants of KWEI MUN LUNG nation wide and online supply.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
230mm x90mm x90mm

TAGS:
Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden

RESEARCH ABSTRACT:
Chinese JiangNan Culture Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research. Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.

CHALLENGE:
The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills

ADDED DATE:
2020-02-27 05:36:14

TEAM MEMBERS (6) :
Yunxin Chen, Chengkai Xu, Jianhe Liang, Weichun Lin, Shengtao Jiang and Mengjiao Shi

IMAGE CREDITS:
Yunxin Chen , 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
KWEI MUN LUNG

PROFILE:
KWEI MUN LUNG is a cultural JiangNan food brand. we develop it with the core of reserving the shining parts in three thousand years history of JiangNan. Threrfore, every restaurant of the brand shows the goreous culture of jiangNan in different ways. And they all keep one core, which is showing the JiangNan culture delicious JiangNan food.

NOMINATION DETAILS

Sweet Osmanthus Wine by Yunxin Chen is a Nominee in Packaging Design Category.

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AWARD DETAILS

Sweet Osmanthus Wine by Yunxin Chen is Winner in Packaging Design Category, 2019 - 2020.



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