Moutai Liquor by Yu Kai Liu

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DESIGN DETAILS
DESIGN NAME:
Moutai

PRIMARY FUNCTION:
Liquor

INSPIRATION:
Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.

OPERATION / FLOW / INTERACTION:
Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.

PROJECT DURATION AND LOCATION:
The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Box size:140( mm)X125( mm)X300( mm) Ceramic bottle capacity:500ml Bottle height diameter

TAGS:
maotai, baijiu, illustration, zodiac, packaging design

RESEARCH ABSTRACT:
Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.

CHALLENGE:
The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box

ADDED DATE:
2020-02-26 18:22:46

TEAM MEMBERS (5) :
Designer:Yu Kai Liu, illustrator:Cheng Tian Sheng, Art Director:Su Yong , Dsign Directo:Li Yu Chun and

IMAGE CREDITS:
Yu Kai Liu, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen yoto Packaging Technology Co.,Ltd.

PROFILE:
Founded in 2002, Shenzhen Yuto Packaging Technology Co., Ltd. (yutong) is a provider of integrated solutions for high-end brand Packaging, providing professional Packaging products, solutions and services for customers in consumer electronics, big health, tobacco, alcohol, cosmetics, food and other industries. Our products and solutions include color boxes, gift boxes, instructions, stickers, cartons, paper holders, smart packaging, environmental packaging, functional packaging.

NOMINATION DETAILS

Moutai Liquor by Yu Kai Liu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Moutai Liquor by Yu Kai Liu is Winner in Packaging Design Category, 2019 - 2020.



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