Secret Tarts Cannabis Infused Pills by GarryVeda Design Bureau

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DESIGN DETAILS
DESIGN NAME:
Secret Tarts

PRIMARY FUNCTION:
Cannabis Infused Pills

INSPIRATION:
The design was inspired by old-school packaging retro-imaginary and vintage solutions produced for decorative and architectural tasks by previous generations of artists in Western Europe. All the layout key-elements, engraved fruits images and fonts selection were consolidated into the holistic structure being a retro-styled but easily recognizable as a modern product at the same time.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Secret Tarts design was developed as part of the new cannabis-infused products range for GreenRevolution Co. USA. This product is the aluminum can packed in the carton box with hangtag and contained cannabis-infused chewing pills for medication and relaxation purposes. The design solution was achieved by layout visual structure hierarchy for the texts and illustrative elements to be linked flawlessly together and transfer the main marketing point: these pills are developed by a pharmacist craft-professional company and contain a really hand-made recipe inside.

OPERATION / FLOW / INTERACTION:
The carton box could be easily opened from the upper flap using a special cut window. There is the aluminum can inside and it could be opened by rotating the lid. Pills are colored and have appropriate fruit taste. All the instructions, dosage, etc. are clearly presented on all packaging pieces and flaps.

PROJECT DURATION AND LOCATION:
The project was started in July 2019 and consisted of several parts with over 2 months overall duration as there were also a lot of additional SKUs developed on further stages.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Packaging design here consists of two separate pieces: a round label being stuck to aluminum can and the carton box layout. For all the tasks, Adobe software was used for compiling raster and vector elements together for correct layouts printing on coated and non-coated materials using CMYK + 2 PANTONE color set and appropriate US color profiles.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Round sticker is 65 mm in diameter and the carton box is 123 mm height (including 50 mm of hanging tag) x 72 mm width

TAGS:
cannabis, can, box, pills, medication, relax, US

RESEARCH ABSTRACT:
This design was developed according to team-framework named "AntHill" when all 5 team members were working at the same time over each layout and image on parallel threads. After sequential iterations and detailed client feedback, the most successful version among 20 initially developed was chosen and polished for all the frame-holder PDPs being holistic and understandable from the first glance.

CHALLENGE:
Cannabis-infused products market is young but quite competitive in the US so the main challenge was to create a really outstanding packaging to jump out of competitors massive.

ADDED DATE:
2020-02-26 15:02:33

TEAM MEMBERS (1) :
GarryVeda design Bureau (c)

IMAGE CREDITS:
GarryVeda Design Bureau, 2019.

PATENTS/COPYRIGHTS:
Image #1 contains stocks: Illustrator Lubov Chipurko, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 1328741300 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749 Optional Image #1 contains stocks: Illustrator Epine, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 417029866 / Illustrator MoreVector, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 615192938 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749 / Illustrator Helena-art, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID408745348 Optional Image #2 contains stocks: Illustrator ArtColibris, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 192464291 / Illustrator NataLima, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 790059625 / Illustrator Morphart Creation, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 218939749 Optional Image #3 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319 Optional Image #4 contains stocks: Illustrator Val_Iva, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 579872116 / Illustrator Slonomysh, www.shutterstock.com Standard License for Mr. Igor Sirovatko, The Art Director of GarryVeda design Bureau, image ID 712908319

Visit the following page to learn more: https://www.behance.net/gallery/79347277/Rela x-fun-Terp-Tart
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Green Revolution

PROFILE:
Green Revolution is the pharmaceutical company from the USA, committing to always provide the customers with a human touch and focused on medical and relax trusted cannabis products for the United States market that amplify the positives and minimize the negatives in people life. The company is awarded the “Clean Green” Certification and continually invests in 3rd party audit companies such as “The institute of food safety defense” and confident that if the FDA were to regulate cannabis so Green Revolution would be the example they choose to exemplify. The legal cannabis market is quite new in the World so the manufacturer understands the necessity of right targets implementation and dedicated quality control specialists that independently audit and check all of the products at every stage from seed to finished good to ensure all the processes are at the same level as Medical Device Production Facilities, for example, each of the products has been Phase 3 tested up to four (4) times before the product hits the shelves with science-based standardization protocol and tests ensuring the consistent formulating of each content profile at exact ratios and being the same for every batch to ensure that every product is perfect in content and safe for customers, including the absence of pesticides, heavy metals, toxins, and residuals. Green Revolution company pays a lot of attention for proper marketing and business aspects so the optimal combination of methodology, modern science-based facilities, and motivated team allow the brand to implement their mission: to provide people from all walks of life with the highest quality, innovative products and solutions to power their quest to live better, healthier, and more positive lives. One LED CA, LLC CDPH-10003056 info@greenrevolution.com

NOMINATION DETAILS

Secret Tarts Cannabis Infused Pills by Garryveda Design Bureau is a Nominee in Packaging Design Category.

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AWARD DETAILS

Secret Tarts Cannabis Infused Pills by Garryveda Design Bureau is Winner in Packaging Design Category, 2019 - 2020.



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