Rosé Wine Packaging by Ximena Ureta

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DESIGN DETAILS
DESIGN NAME:
Rosé

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.

OPERATION / FLOW / INTERACTION:
Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.

PROJECT DURATION AND LOCATION:
This project started in November 2018 in Santiago of Chile and finished in March 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Label Dimension: 85x90 mm

TAGS:
wine label, packaging, design, label, wine, concha y toro, ximena ureta

RESEARCH ABSTRACT:
The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.

CHALLENGE:
We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.

ADDED DATE:
2020-02-26 13:53:24

TEAM MEMBERS (4) :
Art Direction and Design: Ximena Ureta, Production: Juan Rojas, Label Print: CCL Label Chile and

IMAGE CREDITS:
Diego Agurto

Visit the following page to learn more: http://www.ximenaureta.cl
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Concha y Toro

PROFILE:
Founded in 1883, Viña Concha y Toro is Latin America’s leading producer and occupies an outstanding position among the world’s most important wine companies, currently exporting to 140 countries worldwide. Uniquely, it owns around 11,300 hectares of prime vineyards in Chile, Argentina and United States. The Concha y Toro Group comprises a wide range of successful brands from the top of the range Don Melchor and Almaviva to the flagship brand Casillero del Diablo, in addition to Trivento brand from Argentina and Fetzer from California. The Company has 3,169 employees and is headquartered in Santiago, Chile. Marcelo Papa, winemaker and technical director for Concha y Toro, was named Winemaker of the Year by Tim Atkin MW in his Chile 2019 Special Report. After more than 20 years of experience as the lead winemaker for renowned brands such as Marques de Casa Concha, at the end of 2017, Marcelo Papa took on the role of Technical Director for the Concha y Toro winemaking area. His successful career has earned him several accolades, and his high-scoring wines are proof of his ability to make wines with great personality and sense of origin. The award given by Tim Atkin highlights Marcelo Papa’s professional work and reaffirms his dedication and commitment to producing wines that reflect Chile’s diverse terroirs.

NOMINATION DETAILS

Rosé Wine Packaging by Ximena Ureta is a Nominee in Packaging Design Category.

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AWARD DETAILS

Rosé Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2019 - 2020.



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