Wen Niang Yellow Rice Wine by Tiger Pan

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DESIGN DETAILS
DESIGN NAME:
Wen Niang

PRIMARY FUNCTION:
Yellow Rice Wine

INSPIRATION:
A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.

OPERATION / FLOW / INTERACTION:
The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.

PROJECT DURATION AND LOCATION:
The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter: 90mm Height:260mm

TAGS:
yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang

RESEARCH ABSTRACT:
Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.

CHALLENGE:
How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.

ADDED DATE:
2020-02-26 10:36:02

TEAM MEMBERS (5) :
Designer: Tiger Pan, Qian Chi, Illustrator:Ping Yi, Image Presentation: Juanjuan Wu, Technician: Zhangkun Xie and Project Manager: Crystal You

IMAGE CREDITS:
Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You

Visit the following page to learn more: http://www.tigerpan.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Wanshengtang Industry Co., Ltd

PROFILE:
Shenzhen Wanshengtang Industry Co., Ltd is the regional service company of Japanese OKAMOTO. This company is now seeking other cooperation in other industry such as wine. Wenniang is the first product which produced by Guyuelongshan, the biggest yellow wine producer in China, and sales by Wanshengtang.

NOMINATION DETAILS

Wen Niang Yellow Rice Wine by Tiger Pan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Wen Niang Yellow Rice Wine by Tiger Pan is Winner in Packaging Design Category, 2019 - 2020.



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