Tang Chao Travel Tea by Yongjun Chen and Huang Zhang

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DESIGN DETAILS
DESIGN NAME:
Tang Chao

PRIMARY FUNCTION:
Travel Tea

INSPIRATION:
1. People's need for tea boxes during travel 2. Inspired by the traditional Chinese medical culture, stimulating the hand reflection area (acupoints) is beneficial to physical and mental health. 3. The packaging structure innovation brought by the traditional tenon-and-mortise structure of China 4. Environmental protection, health and green life concept

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
1.Small square tea box with large capacity for tea bricks, which meets the miniaturization requirement of travel tea packaging. 2.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly. 3.The design of ring buckle and lanyard can meet the needs of various travel scenarios such as hanging, grasping, and carrying. 4.The rounded corners of the bamboo box also have the function of stimulating the hand reflection area (Acupoints) in the traditional Chinese medical culture.

OPERATION / FLOW / INTERACTION:
Combined with the design of ring buckle and lanyard, it can meet the needs of various travel scenarios such as hanging, grasping, and carrying. The design is reusable, convenient for living, and environmentally friendly.

PROJECT DURATION AND LOCATION:
The project finished in November 2019 in Shenzhen, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
1.Tenon-and-mortise structure, no glue, low-cost bamboo, environmentally friendly. 2.Traditional Chinese medicine massage of acupuncture points on the hands is good for health and can even treat diseases. 3.The tea box material uses low-cost bamboo, and the outer packaging uses environmentally friendly kraft paper, which implements the environmental protection and green design concept.

SPECIFICATIONS / TECHNICAL PROPERTIES:
tea box: 55*55*55mm tea bag: 70*70*90mm

TAGS:
Travel tea packaging, tenon-and-mortise structure, traditional Chinese medicine acupuncture points, miniaturized design, green design

RESEARCH ABSTRACT:
Research Type: Product Development and Theoretical Research Research goal: Create a green packaging for travel tea Research methods: design creativity, cultural heritage, physical development Realistic impact: New ideas for packaging design of travel tea, combined with traditional Chinese medicine acupoint research, added health functions to packaging design and inherited traditional culture.

CHALLENGE:
1.The tenon-and-mortise structure of the tea box is one of its unique innovations. Such a structure does not require any glue bonding and is very environmentally friendly. 2.This design combines the health of acupuncture points in traditional Chinese medicine. The tea box can be used as a traditional Chinese medicine point massage device, which can stimulate the acupoints in the reflection area of ​​the hand and promote blood circulation.

ADDED DATE:
2020-02-26 08:43:16

TEAM MEMBERS (5) :
Yongjun Chen, Huang Zhang, Lei Xu, Peixiang Gao and Quantao Su

IMAGE CREDITS:
Yongjun Chen and Huang Zhang, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Tangchao Tea Culture Communication Co., Ltd.

PROFILE:
The company is mainly engaged in the planning of tea cultural exchange activities, tea culture exhibition display planning, import and export business, product packaging design, packaging design information consulting, advertising business, film and television cultural project development, as well as tea art training, tea, tea set and arts and crafts sales.

NOMINATION DETAILS

Tang Chao Travel Tea by Yongjun Chen and Huang Zhang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tang Chao Travel Tea by Yongjun Chen and Huang Zhang is Winner in Packaging Design Category, 2019 - 2020.



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