Xixia King Label by ZhanQiang Yang

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DESIGN DETAILS
DESIGN NAME:
Xixia King

PRIMARY FUNCTION:
Label

INSPIRATION:
xixia king, benefits from the advantageous geographical environment of the foot of ningxia helan mountain. through the deeply research of xixia period ancient culture, the designer elected the xixia rock painting as the main forms of expression. it was a popular art form in the xixia period(1038—1227), and it was also the expression and retention of the art of contemporary national painting.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
the rock painting and the hunting sence highlight the social style and spirit of the xixia period with deep cultural background. the label is inrregular and made by natural cork, it's more primitive and stable with good texture ,making it differ from those traditional materials . xixia king's heritage gives the rock painting more fashionable and rejuvenated symbols,and its visual image now is refreshed and remarkable .

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
realization technology:irregular label;bronzing materials:cork paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
specifications:750ml label Dimensions:70mm*145mm;210mm*297mm package:labeling

TAGS:
wine, label,

RESEARCH ABSTRACT:
-

CHALLENGE:
Dangxiang people was the representative people in the local area in xixia period,hunting was the commonly used art scene in their rock paintings. After feeling the unique art of rock painting there, the designer decided to bring this art to the world through products. This series has two wines. The two wine labels can be combined to form a map of ancient Xixia. But text pattern cannot be printed directly, it must be presented with a characteristic gold paper.

ADDED DATE:
2020-02-26 08:23:54

TEAM MEMBERS (1) :
designer:ZhanQiang Yang

IMAGE CREDITS:
ZhanQiang Yang , 2019.



CLIENT/STUDIO/BRAND DETAILS
NAME:
going design

PROFILE:
ShenzhenGoingBrandPackagingDesignCo.,Ltd is located in Shenzhen design capital, is a new generation of international artistic temperament, broad design vision of the professional design institutions. In the past ten years, many domestic enterprises have been providing brand full case development and design service, new product upgrade design service, brand master image upgrade service and later brand packaging material production and processing, complete product supply chain one-stop service, for many new enterprises to solve design difficulties, and at the same time to the old brand new energy! It has a talent and artistic temperament, can make brand products and commodities fusion perfect landing of the elite team. It could also provide you with a better 360-degree close design, efficient full-line service!



NOMINATION DETAILS

Xixia King Label by Zhanqiang Yang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Xixia King Label by Zhanqiang Yang is Winner in Packaging Design Category, 2019 - 2020.



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