Daikure Brand Identity Poster by JBBC Branding Consultancy

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DESIGN DETAILS
DESIGN NAME:
Daikure Brand Identity

PRIMARY FUNCTION:
Poster

INSPIRATION:
"Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Daikure, Manufacturing, Poster, Japan, JBBC

RESEARCH ABSTRACT:
Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.

CHALLENGE:
One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.

ADDED DATE:
2020-02-26 06:31:32

TEAM MEMBERS (1) :


IMAGE CREDITS:
Jblossom Branding Consultancy Co., Ltd


PATENTS/COPYRIGHTS:
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019

CLIENT/STUDIO/BRAND DETAILS
NAME:
JBBC Branding Consultancy

PROFILE:
JBBC as a branding consultancy agency helped international and local companies build and transform their brands. Not only service of design, but also branding and marketing strategy from concept to execution were included as the integrated service to clients. Effective solution, sustainable impact and positive thinking were the values JBBC dedicated to for every client.

NOMINATION DETAILS

Daikure Brand Identity Poster by Jbbc Branding Consultancy is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Daikure Brand Identity Poster by Jbbc Branding Consultancy is Winner in Advertising, Marketing and Communication Design Category, 2019 - 2020.



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