Problue Annual Posters Poster by JBBC Branding Consultancy

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DESIGN DETAILS
DESIGN NAME:
Problue Annual Posters

PRIMARY FUNCTION:
Poster

INSPIRATION:
The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.

OPERATION / FLOW / INTERACTION:
Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.

PROJECT DURATION AND LOCATION:
The project started in June 2019 and finished in Nov 2019 in Taiwan.

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.

SPECIFICATIONS / TECHNICAL PROPERTIES:
W 420mm x H 594mm

TAGS:
Diving, City Life, Active, Fashion, Transition, Problue, Hero

RESEARCH ABSTRACT:
JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.

CHALLENGE:
The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.

ADDED DATE:
2020-02-26 06:10:04

TEAM MEMBERS (2) :
Designer: Huiyu Zhuang and Director: Jiunguo Yu

IMAGE CREDITS:
Jblossom Branding Consultancy Co., Ltd

PATENTS/COPYRIGHTS:
Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
JBBC Branding Consultancy

PROFILE:
JBBC as a branding consultancy agency helped international and local companies build and transform their brands. Not only service of design, but also branding and marketing strategy from concept to execution were included as the integrated service to clients. Effective solution, sustainable impact and positive thinking were the values JBBC dedicated to for every client.

NOMINATION DETAILS

Problue Annual Posters Poster by Jbbc Branding Consultancy is a Nominee in Photography and Photo Manipulation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Problue Annual Posters Poster by Jbbc Branding Consultancy is Winner in Photography and Photo Manipulation Design Category, 2019 - 2020.



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