ZhuZi Art Book by Xi Alice Zong |
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| DESIGN DETAILS | |||||
| DESIGN NAME: ZhuZi Art PRIMARY FUNCTION: Book INSPIRATION: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles. OPERATION / FLOW / INTERACTION: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China. PROJECT DURATION AND LOCATION: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 10 inch x Height 13 inch, soft cover editions TAGS: Book Design, Typography, Graphic Design, Layout Design, Illustration RESEARCH ABSTRACT: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China. CHALLENGE: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design. ADDED DATE: 2020-02-26 04:19:18 TEAM MEMBERS (1) : Xi Alice Zong IMAGE CREDITS: Image #1 Chinese Calligrapher: Ziliang Guo Optional Image #1 Chinese Painter: Dongli Pan Optional Image #3 Chinese Calligrapher: Deling Zhu Optional Image #4 Chinese Calligrapher: Zuotang Yang PATENTS/COPYRIGHTS: Copyrights belong to Xi Alice Zong, 2020. |
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| Visit the following page to learn more: https://www.behance.net/gallery/92735815 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ZHUZI Art Center PROFILE: Zhuzi Art Center fills a void in the west of Nanjing for visual art exhibition space. occupying two floors in a new purpose-built complex off Jiangdong Bei Lu. The contemporary design of the first floor is offset by a futuristic windowless second floor and a side shop/tea garden in which one can browse/buy a fascinating selection of art books |
| AWARD DETAILS | |
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Zhuzi Art Book by Xi Alice Zong is Winner in Print and Published Media Design Category, 2019 - 2020.· Read the interview with designer Xi Alice Zong for design ZhuZi Art here.· Press Members: Login or Register to request an exclusive interview with Xi Alice Zong. · Click here to register inorder to view the profile and other works by Xi Alice Zong. |
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