Frangi Premium Skin care Series by Tiger Pan

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DESIGN DETAILS
DESIGN NAME:
Frangi Premium

PRIMARY FUNCTION:
Skin care Series

INSPIRATION:
We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.

OPERATION / FLOW / INTERACTION:
How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.

PROJECT DURATION AND LOCATION:
The project lasts 3 months, designed in Shenzhen and produced in Shanghai.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Toner: 44mmX170mm;Box: 52mmX180mmX52mm Lotion: 44mmX170mm; Box: 52mmX180mmX52mm Cream: 67mmX64mm; Box: 70mmX66mmX74mm Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm Cleanser:54.5mmX175mm; Box: 70mmX200mm Mask:140mmX140mm; Box:143mmX143mmX50mm

TAGS:
skincare product package, Frangi, iris, embossment, facial cream, facial mask

RESEARCH ABSTRACT:
Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.

CHALLENGE:
How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.

ADDED DATE:
2020-02-26 01:57:28

TEAM MEMBERS (3) :
Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He, Picture Credits: Juanjuan Wu and Technician: Zhangkun Xie

IMAGE CREDITS:
Tiger Pan, 2019.

Visit the following page to learn more: http://www.tigerpan.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Frangi

PROFILE:
Frangi is a Chinese skin care brand which founded in 2014, aiming to provide affordable beauty with advanced technology.

NOMINATION DETAILS

Frangi Premium Skin Care Series by Tiger Pan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Frangi Premium Skin Care Series by Tiger Pan is Winner in Packaging Design Category, 2019 - 2020.



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