Co Ba Coffee Packaging Design by My Linh Mac

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DESIGN DETAILS
DESIGN NAME:
Co Ba Coffee

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.

OPERATION / FLOW / INTERACTION:
The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.

PROJECT DURATION AND LOCATION:
October 2019- Jan 2020, Chicago, IL, USA

PRODUCTION / REALIZATION TECHNOLOGY:
Stationaries and product packaging with recyclable paper and polyester.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches

TAGS:
graphic design, visual communication, coffee brand, packaging design, stationery design, illustration

RESEARCH ABSTRACT:
Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing. Objective: To establish an attractive coffee brand to consumers of all ages.

CHALLENGE:
As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.

ADDED DATE:
2020-02-25 22:19:37

TEAM MEMBERS (1) :
Graphic Design & Illustration by My Linh Mac

IMAGE CREDITS:
My Linh Mac, 2019.

PATENTS/COPYRIGHTS:
copyrights belong to My Linh Mac, 2020

Visit the following page to learn more: https://www.mylinhmac.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MMAC

PROFILE:
Co Ba Coffee was designed by My Linh Mac for client- Huong Doan, who authorized all copyrights and ownership to the designer My Linh Mac and her brand that she self represented- MMAC. The project was created as a startup coffee brand in Hoi An, Vietnam in late 2019. The design was approved by the Client in early spring 2020. The brand is expected to be launched in late fall 2020.

NOMINATION DETAILS

Co Ba Coffee Packaging Design by My Linh Mac is a Nominee in Packaging Design Category.

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AWARD DETAILS

Co Ba Coffee Packaging Design by My Linh Mac is Winner in Packaging Design Category, 2019 - 2020.



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