Macau Light Festival 2019 TVC TV Commercial by Puzzle Lai Meng Tak |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Macau Light Festival 2019 TVC PRIMARY FUNCTION: TV Commercial INSPIRATION: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer! UNIQUE PROPERTIES / PROJECT DESCRIPTION: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar. OPERATION / FLOW / INTERACTION: Video file can be operated in every video player PROJECT DURATION AND LOCATION: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019. FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. SPECIFICATIONS / TECHNICAL PROPERTIES: HD 1920X1080 Video TAGS: TV commercial, Live shooting, VFX, Motion graphics, 3d animation RESEARCH ABSTRACT: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment! CHALLENGE: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed. ADDED DATE: 2020-02-25 16:42:01 TEAM MEMBERS (11) : Client：Macao government tourism office, Video Production：MIRAGE VISUALS, Director：Puzzle Lai, Concept & Storyboard：Puzzle Lai, Cheong In Fong, Director of Photography：Simmy Cheong, Drone Operator：Simon Ma, 3D Animation: SPICY Banana, Pancy Ng, Edit: Puzzle Lai, Compositing：Puzzle Lai, Color Grading：Puzzle Lai and Music & Sound Design Production：Ellison Lau IMAGE CREDITS: MIRAGE VISUALS All right reserved. PATENTS/COPYRIGHTS: Copyrights belong to MIRAGE VISUALS 2019. |
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| Visit the following page to learn more: https://vimeo.com/376365820 | |||||
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NAME: MIRAGE VISUALS PROFILE: MIRAGE VISUALS is a leading multi-media production company that provides a wide range of creative services in all-media versatility. Led by creative director Puzzle Lai, an acclaimed animation talent within Macao’s creative circles. In terms of creative direction and production style, MIRAGE VISUALS is committed to originality and quality, taking a minimalist yet artful approach. With a team of devoting members who always keep their fingers on the pulse. "BITTER SWEET" was nominated in the finalist of the 56th Asia Pacific Film Festival 2013 - movie series. In 2012, Puzzle was granted the “Best Newcomer” and the “Best Overall Performance” awards at the 2012 SHDC 50/100 Cutting Edge Exhibition (Shanghai). |
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MacAu Light Festival 2019 Tvc Tv Commercial by Puzzle Lai Meng Tak is Winner in Movie, Video and Animation Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Puzzle Lai Meng Tak. · Click here to register inorder to view the profile and other works by Puzzle Lai Meng Tak. |
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