2000 meters Black Tea by Tiger Pan

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DESIGN DETAILS
DESIGN NAME:
2000 meters

PRIMARY FUNCTION:
Black Tea

INSPIRATION:
2000 METERS is a whole new black tea brand which comes from one of the best tea growing district in Yunnan, China. We prefer to use different material, size and shape in each series of package which is a statement of professionalism. To convey the message of "produced from high altitude "effectively, we choose black and red to be the main color of product and embellish a bit white, designed with concise illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Black tea is a kind of fully fermented tea that has a long history. It has been introduced to Europe in 1620 and enjoyed tremendous popularity. Tea in high altitude requires more time to mature and sprout, produces more protein and amino acid. The reason why we choose "2000 meters" is "High altitude area produces the best tea."

OPERATION / FLOW / INTERACTION:
"High altitude area produces the best tea" is the central concept of 2000 meters. First of all, we designed the font as bright as possible and rose a small medal hill at the top of the high-end series, which can directly tell consumers about the concept following surprise. The brand concept becomes clear and direct so far.

PROJECT DURATION AND LOCATION:
The project was done within 3 months. The design is finished in Shenzhen, produced in Pu'er City, Yunnan Province.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We divided 2000 meters into 3 different levels based on the producing area, quality, and flavor. Octagon shape is the symbol of the whole series. The low-end level packed with paper, which is the most widely used materials. Iron can become the container of the middle level and the premium series, but the technique of expression is quite different. At the same time, we rose a small red mountain at the top of the can, which can tell consumers directly that these black tea are coming from high altitude areas.

SPECIFICATIONS / TECHNICAL PROPERTIES:
High-end series:108X108X140mm Mid-level series:96X96X168mm Low-level series:98X65X240mm

TAGS:
Black tea, Tiger Pan, Paper Package, Can, 2000 meters, High Altitude

RESEARCH ABSTRACT:
When the altitude rises 100 meters, the temperature drops 0.6 degrees and gather more clouds. Tea tree needs more time to grow and unfold their buds. An experimental study indicates that slowly grow rate can bring more protein and amino acid, which make tea fresher. Based on the brand concept of "high altitude area produces the best tea," 2000 meters hope to impress consumers with its unique design and clear brand concept.

CHALLENGE:
In what kind of design language can we directly bring the brand concept and product information to consumers? As a black tea brand, all tea trees grew at high altitudes over 2000 meters. We didn't simply need to express the black tea variety such as jasmine black tea, old tree black tea, Kongfu black tea, but also have to tell the concept of "high altitude area produces the best tea."

ADDED DATE:
2020-02-25 12:07:54

TEAM MEMBERS (4) :
Designer: Tiger Pan, Qian Chi, Zhengxing Wu, Creative Director: Tiger Pan, Illustrator:Ping Yi, Qian Chi and Technician: Zhangkun Xie

IMAGE CREDITS:
Image #1-5:Designer: Tiger Pan, Qian Chi, Zhengxing Wu;Creative;Director: Tiger Pan;Illustrator:Ping Yi, Qian Chi;Technician: Zhangkun Xie

Visit the following page to learn more: http://www.tigerpan.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
2000meters Tea(Yunnan) Co., Ltd.

PROFILE:
2000 meters is a brand of black tea which located in over 1600-2400 meters high, high-quality tea production area.

NOMINATION DETAILS

2000 Meters Black Tea by Tiger Pan is a Nominee in Packaging Design Category.

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AWARD DETAILS

2000 Meters Black Tea by Tiger Pan is Winner in Packaging Design Category, 2019 - 2020.



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