Chu Cellar Liquor by Yong Wu

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DESIGN DETAILS
DESIGN NAME:
Chu Cellar

PRIMARY FUNCTION:
Liquor

INSPIRATION:
Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.

OPERATION / FLOW / INTERACTION:
This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.

PROJECT DURATION AND LOCATION:
The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.

SPECIFICATIONS / TECHNICAL PROPERTIES:
170 (L) x130(D) x 320 (H)

TAGS:
Alcohol,black,Package Design,liquor,Chinese,Graphic Design

RESEARCH ABSTRACT:
Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.

CHALLENGE:
We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.

ADDED DATE:
2020-02-25 09:30:13

TEAM MEMBERS (2) :
The designer:fuyu yang and The designer:yong wu

IMAGE CREDITS:
Yong Wu, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen everbright creative packaging design co. LTD

PROFILE:
Everbright creative packaging design co., ltd. is located in shenzhen, China, founded in 2009, focusing on packaging design and wine product development, committed to providing customers with a more perfect brand visual system and brand planning. At the same time, with the production capacity of product packaging, to provide customers with a full range of services from design to production.

NOMINATION DETAILS

Chu Cellar Liquor by Yong Wu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Chu Cellar Liquor by Yong Wu is Winner in Packaging Design Category, 2019 - 2020.



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