Game Fuel PRO-AM Consumer Experience Experiential by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Game Fuel PRO-AM Consumer Experience

PRIMARY FUNCTION:
Experiential

INSPIRATION:
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
-

ADDED DATE:
2020-02-24 22:46:08

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design and Innovation

PROFILE:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

Game Fuel Pro-Am Consumer Experience Experiential by Pepsico Design and Innovation is a Nominee in Event and Happening Design Category.

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AWARD DETAILS

Game Fuel Pro-Am Consumer Experience Experiential by Pepsico Design and Innovation is Winner in Event and Happening Design Category, 2019 - 2020.



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