Mtn Dew AMP Game Fuel Launch Packaging by PepsiCo Design and Innovation

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DESIGN DETAILS
DESIGN NAME:
Mtn Dew AMP Game Fuel Launch

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2020-02-24 22:29:02

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design and Innovation, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo Design and Innovation

PROFILE:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

Mtn Dew Amp Game Fuel Launch Packaging by Pepsico Design and Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mtn Dew Amp Game Fuel Launch Packaging by Pepsico Design and Innovation is Winner in Packaging Design Category, 2019 - 2020.



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