|
|
|
|
|
| DESIGN DETAILS |
DESIGN NAME:
Stubborn Soda Cans
PRIMARY FUNCTION:
Packaging
INSPIRATION:
To create something great, you’ve got to do it the STUBBORN way. That’s why STUBBORN SODA is made with no artificial sweeteners and no high fructose corn syrup. Natural flavors and fair trade certified cane sugar are used to create only the best tasting products. The new can format features flavors like Black Cherry Tarragon, Agave Vanilla Cream Soda, and Classic Root Beer.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For the STUBBORN SODA brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.
OPERATION / FLOW / INTERACTION:
-
PROJECT DURATION AND LOCATION:
-
FITS BEST INTO CATEGORY:
Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
-
SPECIFICATIONS / TECHNICAL PROPERTIES:
-
TAGS:
-
RESEARCH ABSTRACT:
-
CHALLENGE:
-
ADDED DATE:
2020-02-24 17:58:27
TEAM MEMBERS (1) :
IMAGE CREDITS:
PepsiCo Design and Innovation, 2019.
|
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
PepsiCo Design and Innovation
PROFILE:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
|
|
|
|
Did you like Pepsico Design and Innovation's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
Did you like Stubborn Soda Cans Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Pepsico Design and Innovation, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.
|
|
|
NEWS Results will be Announced to Public on April 15, 2026.
Visit this page on April 15, 2026 to see the worlds' leading designs, ideas, trends and concepts in 2026.
REGISTRATIONS OPEN Registration to A' Design Award & Competition 2025-2026 period is now open.
Register and upload your design today to know how good your design is: get a complimentary preliminary score. 
|
|
