Shiwanyubingshao Liquor by Zhang Zhipeng

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DESIGN DETAILS
DESIGN NAME:
Shiwanyubingshao

PRIMARY FUNCTION:
Liquor

INSPIRATION:
The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.

OPERATION / FLOW / INTERACTION:
The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition"; become a new attraction.

PROJECT DURATION AND LOCATION:
The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm

TAGS:
Liquor,packaging design,graphic design,lion dance,Collect green,The lottery´╝îillustration

RESEARCH ABSTRACT:
This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.

CHALLENGE:
The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.

ADDED DATE:
2020-02-24 07:36:21

TEAM MEMBERS (1) :
Design director: Zhang Zhipeng, designer: Zhang Zhipeng

IMAGE CREDITS:
Zhang Zhipeng

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CLIENT/STUDIO/BRAND DETAILS
NAME:
GUANGDONG SHIWAN BAIJIU GROUP CO.,LTD.

PROFILE:
Guangdong SAN shek wan brewery group co., LTD. (hereinafter referred to as the "group") is a professional wine group, headquartered in zen city SAN shek wan town, foshan city, its predecessor is the creation of qing dynasty daoguang decade (1830) "Chen Taiji chateau", is located in SAN shek wan violet black street is now 106 taiping street, now we have nearly 200 years of history, is the guangdong real also manufactured in the site finalists, wines with good pure food and drink praise at home and abroad. Group liquor annual production capacity of one hundred thousand tons, has passed ISO9001 international quality system certification and HACCP system certification, is the specific wine "national standards drafting unit and the specific wine technical committee secretariat of the unit, also is enterprise of Chinese liquor" and "national credit ratings AAA" large-scale liquor-making enterprises, top the list of top 500 enterprises in guangdong, guangdong manufacturing 100 strong.

NOMINATION DETAILS

Shiwanyubingshao Liquor by Zhang Zhipeng is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shiwanyubingshao Liquor by Zhang Zhipeng is Winner in Packaging Design Category, 2019 - 2020.



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