Yic Barbecue Market Restaurant by Qing Dong

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DESIGN DETAILS
DESIGN NAME:
Yic Barbecue Market

PRIMARY FUNCTION:
Restaurant

INSPIRATION:
In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.

OPERATION / FLOW / INTERACTION:
The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.

PROJECT DURATION AND LOCATION:
The project started in October 2018 in Suqian and finished in December 2018 in Suqian.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 280 square meters.

TAGS:
Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic

RESEARCH ABSTRACT:
"Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.

CHALLENGE:
There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.

ADDED DATE:
2020-02-22 14:03:24

TEAM MEMBERS (3) :
Qing Dong, Jie Chen and Ting Pan

IMAGE CREDITS:
Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.

PATENTS/COPYRIGHTS:
Copyrights belong to Qing Dong, 2018.

Visit the following page to learn more: http://c7.gg/fUSvd


CLIENT/STUDIO/BRAND DETAILS
NAME:
MET Creative Brand

PROFILE:
MET Creative Brand is committed to providing catering brands with comprehensive brand planning, brand vision, space design, restaurant landing and other design and services based on the catering brand from scratch, from brand promotion to store landing. By professional graphic design, space design, display design, product design four departments, the company has now served more than 200 regional brands in more than 100 large and medium-sized cities across the country, more than 500 stores, docking more than 300 commercial complexes. We not only provide brand design, but also invest in brand incubation and catering.



NOMINATION DETAILS

Yic Barbecue Market Restaurant by Qing Dong is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Yic Barbecue Market Restaurant by Qing Dong is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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