| THE AWARD |
| CATEGORIES |
| REGISTRATION |
| SUBMIT YOUR WORK |
| ENTRY INSTRUCTIONS |
| TERMS & CONDITIONS |
| PUBLICATIONS |
| DATES & FEES |
| METHODOLOGY |
| CONTACT |
| WINNERS |
| PRESS ROOM |
| GET INVOLVED |
| DESIGN PRIZE |
| DESIGN STORE |
| THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS |
Occasional Motto Visual Identity by Zhenqi Ji |
Home > Winners > Design #98719 >Interview |
 |
|
FS: What are your future plans for this award winning design?
ZJ: I've been working with the company for on-going products' packaging design, therefore it will be a long-term collaboration.
FS: How long did it take you to design this particular concept?
ZJ: Approximately 3 weeks.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ZJ: Yes, Occasional Motto is being used already by the company.
FS: What made you design this particular type of work?
ZJ: I know the founder of the company very well personally, and we've worked on multiple projects before. So, when he mentioned that he was about to founding a stationery studio and asked me to design a brand identity for him, I accept the offer with no hesitation.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
ZJ: Nod Young from the A Black Cover Design
FS: Who is the target customer for his design?
ZJ: College students and people who works in art-related professions.
FS: What sets this design apart from other similar or resembling concepts?
ZJ: The unity of the design throughout the arrangement of the texts and illustration, and the refarain use of decorative design languages, Occasional Motto's brand identity shows a distinct and unique appearance among similar products.
FS: How did you come up with the name for this design? What does it mean?
ZJ: Occasional Motto is the company's name.
FS: Which design tools did you use when you were working on this project?
ZJ: Adobe Illustrator and photoshop.
FS: What is the most unique aspect of your design?
ZJ: The unity of the design throughout the arrangement of the texts and illustration, and the refrain use of decorative design languages, Occasional Motto's brand identity shows a distinct and unique appearance among similar products.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ZJ: No I worked on the design on my own.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ZJ: Yes and no. I did research a lot before starting the project, mostly on other stationery products, which is a vital part of the brand design process, the competing-products research. But I will not say my design is influenced by the data or the research, the research is just a supplementary tool, but not necessarily a decisive approach.
FS: What are some of the challenges you faced during the design/realization of your concept?
ZJ: The design process of the Occasional Motto was very smooth. Because I know the funder of the company personally very well and had worked for him on multiple design projects before so I kind of know his personal tastes and fondness.
FS: How did you decide to submit your design to an international design competition?
ZJ: I just want to see how experienced professionals view my works as designer.
FS: What did you learn or how did you improve yourself during the designing of this work?
ZJ: Communicating with my clients and see what they like and what they don't of the work.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | View Press-Release | Translations |
