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Wonderful Picnic Picture Book by Yuke Li

Home > Winners > Design #97781 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yuke Li (YL) for A' Design Awards and Competition. You can access the full profile of Yuke Li by clicking here. Access more information about the award winning design Wonderful Picnic here.



Interview with Yuke Li at Wednesday 29th of April 2020

FS: What is the main principle, idea and inspiration behind your design?
YL: This is a exploration of a picture book project. I used mostly line for this project.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
YL: I want to use different lines to express the emotion in the story.

FS: What are your future plans for this award winning design?
YL: I want to publish this story in the future.

FS: How long did it take you to design this particular concept?
YL: The idea generate slowly. I had this idea for a year. Then came up with illustrations as a side project.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YL: I was thinking of doing something different than what I have done. It is a self-exploration.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YL: I want to finish rest of the pictures. Then publish this story in the future.

FS: What made you design this particular type of work?
YL: The idea of doing something different than what I have done, and my own understanding of lines.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
YL: Marshall Arisman, the magazine New Yorker and Design Annuals.

FS: Who is the target customer for his design?
YL: Marshall Arisman is more of an artist than a designer. His works are dark(He has lots of works about death), but very sweet in person.

FS: What sets this design apart from other similar or resembling concepts?
YL: lines domain picture


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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