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Tongue-Bongue Candy Package by Victoria Ax |
Home > Winners > Design #97413 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
VA: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
VA: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
FS: What are your future plans for this award winning design?
VA: Try to put it for sale.
FS: How long did it take you to design this particular concept?
VA: 2 months.
FS: What made you design this particular type of work?
VA: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
VA: No
FS: Who is the target customer for his design?
VA: I can say that everyone, people love candies.
FS: How did you come up with the name for this design? What does it mean?
VA: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
FS: Which design tools did you use when you were working on this project?
VA: I have used Adobe Illustrator.
FS: What is the most unique aspect of your design?
VA: The tongue-cover which closes through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.
FS: What are some of the challenges you faced during the design/realization of your concept?
VA: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
FS: What did you learn or how did you improve yourself during the designing of this work?
VA: I have understood that no need to be scary trying weird things, especially in package design.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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