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Gabo Ring by Ana Piazza |
Home > Winners > Design #92492 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AP: I was inspired by the wish that people experience again the playful side of life. We lose this side when we grow up because of the responsibilities that come with adulthood. The magic cube was chosen to represent this wish because of the memories of my son playing with it. He would be so absorbed in the cube movements that nothing could disturb him. He enjoyed playing and having fun. And I do believe that we, as adults, should find time to do the same. Therefore, the Gabo ring is intended to encourage users to find this moment of inner peace by playing with it or simply observing its movements and shape.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AP: My main focus was to design a ring that had movement and offered to the user the experience to interact and play with it.
FS: What are your future plans for this award winning design?
AP: The idea is to promote this award winning design in my social media and maybe hire a PR work here in Brazil. It is a special opportunity to promote my brand. This award carries an incredible reputation because of the institution behind it is seen as serious and impartial.
FS: How long did it take you to design this particular concept?
AP: The project started in November, 2018 in Sao Paulo, Brazil. I started by drawing some sketches, then after some wax and silver models, and many adjustments, the final model was ready by the middle of August, 2019.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AP: I designed this jewellery piece, a ring, pursuing an inspiration.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AP: I outsource the production of my design here in Brazil. However, my brand is the only selling point of the ring.
FS: What made you design this particular type of work?
AP: I wanted to design a jewellery piece that could offer the possibility to the user to play with it, bringing joy and inner peace. The magic cube, also known as Rubik Cube, was the element chosen because of the memories of my son playing with it.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AP: There were neither designs nor designers that influenced the creative process of the Gabo ring. It was solely based on my inspiration of producing a ring that could offer to the user the possibility of playing with it.
FS: Who is the target customer for his design?
AP: My target customers are women that like to know the story behind the jewellry they wear. These women value design, are modern and selfconfident. They choose jewellery they admire, not because it is in fashion.
FS: What sets this design apart from other similar or resembling concepts?
AP: My target customers are women that like to know the story behind the jewellry they wear. These women value design, are modern and selfconfident. They choose jewellery they admire, not because it is in fashion.
FS: How did you come up with the name for this design? What does it mean?
AP: The name Gabo is the nickname of my son Gabriel. The reason for the name is because of the memories I have of my son play with his magic cube, also known as Rubik Cube. The cube element was chosen to represent my inspiration of wishing people experience again the playful side of life.
FS: Which design tools did you use when you were working on this project?
AP: I used pencil and colored pencils to draw my sketches. A wax model was printed from the digital 3D model, based on the sketches, that I drew with a CAD software. A mold was then created for casting a silver model. After many prototypes, the ring was casted in gold and polished.
FS: What is the most unique aspect of your design?
AP: The most unique aspect of my design is the interaction the ring offers to the user through the movement of the modules. This allows the person to play with it and have fun.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AP: I designed the Gabo ring by myself and the idea was also mine.
FS: What is the role of technology in this particular design?
AP: Without being able to draw the digital 3D model with a CAD software and create prototypes, I would not have been able to fix all the technical flaws before production. This saved me time and financial resources.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AP: My design is not influenced by data or analytical research. Instead, my research was done watching children playing in playgrounds and my son playing with his magic cube. This gave me the insight of creating a jewellery piece that could allow the person to play with it.
FS: What are some of the challenges you faced during the design/realization of your concept?
AP: The challenges were to design modules that would not bend over the ring band and to set the colored gemstones very close to each other, with minimal metal appearance between them, in order to resemble a magic cube. Also, the modules had to rotate easily so the user would not have to put any strength. Because of these challenges, I had to make various 3D wax and silver models for testing before casting the final ring in gold.
FS: How did you decide to submit your design to an international design competition?
AP: The idea of offering a jewellery piece that allowed the user to play with it was very exciting to me. I thought I needed to share this to the world.
FS: What did you learn or how did you improve yourself during the designing of this work?
AP: The whole designing process, from beginning to end, was very compelling to me. It made me open my mind to different concepts of design, want to pursue other sources of inspiration and want to challenge myself even more.
FS: Any other things you would like to cover that have not been covered in these questions?
AP: Everything was covered. However, I would like to leave a message. Follow your dreams and believe in yourself, they do come true.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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