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La Taue Folding Learning Tower by 'ettomio

Home > Winners > Design #82997 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer 'ettomio (PB) for A' Design Awards and Competition. You can access the full profile of 'ettomio by clicking here. Access more information about the award winning design La Taue here.



Interview with 'ettomio at Thursday 16th of May 2019

FS: What is the main principle, idea and inspiration behind your design?
PB: To have a smart and nice tool for sharing moment of joy between joung kids and adults

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PB: I wanted the learning tower to fold easily

FS: What are your future plans for this award winning design?
PB: To be distributed in Europe

FS: How long did it take you to design this particular concept?
PB: more than 3 months

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PB: I decided myself to create this particular yet smart tool

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PB: I produce this work myself and sell by my company, ettomio

FS: What made you design this particular type of work?
PB: I understood this is a tool that modern families are looking for

FS: Where there any other designs and/or designers that helped the influence the design of your work?
PB: No. My work was influenced by the handicraftsman I work with

FS: Who is the target customer for his design?
PB: Modern families with kids of 1-4yo

FS: What sets this design apart from other similar or resembling concepts?
PB: It is foldable in a easy way

FS: How did you come up with the name for this design? What does it mean?
PB: It is the way my older son called it first

FS: Which design tools did you use when you were working on this project?
PB: Most of all...Pencil

FS: What is the most unique aspect of your design?
PB: The smart and easy mechanism that allows to collapse all the structure

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PB: Yes, I worked with the handicraftsman

FS: What is the role of technology in this particular design?
PB: not that important

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PB: Yes, I did some qualitative market research

FS: What are some of the challenges you faced during the design/realization of your concept?
PB: Of course to find the right collapsable mechanism

FS: How did you decide to submit your design to an international design competition?
PB: Once I saw it, it was so nice, neat and smart.. That I thought it was worth it

FS: What did you learn or how did you improve yourself during the designing of this work?
PB: I was very impressed by the talent of the handicraftsman and his crew


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.



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