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Music Against Animal Cruelty (maac) Logo by Katrina Stevens |
Home > Winners > Design #77753 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
KS: MAAC’s vision and purpose is to conserve wildlife by raising funds through large scale music festivals and events. My goal was to create a logo which represents their two fields - wildlife conservation and music - to give the viewer an immediate understanding of the organisations objective. The elephant represents wildlife whilst the trunk and tusk form a crotchet, a symbol synonymous with the musical art form.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
KS: My main focus was to convey the organisations objectives using one, clever logo.
FS: How long did it take you to design this particular concept?
KS: This concept only took one afternoon - which is rare.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KS: I was commissioned by the co-founder of the organisation to create a new brand identity.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
KS: In the past, I worked with many talented senior designers/creative directors. I use what they taught me every single day.
FS: Who is the target customer for his design?
KS: People who are passionate about animal welfare.
FS: How did you come up with the name for this design? What does it mean?
KS: The name already existed. I was in charge of creating only the logo.
FS: Which design tools did you use when you were working on this project?
KS: Classic pen and paper to brainstorm the concept and Adobe Illustrator to execute it.
FS: What is the most unique aspect of your design?
KS: The most unique aspect is how well the two objectives fit together inside the logo. It's as if it was meant to be.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KS: I worked by myself.
FS: What is the role of technology in this particular design?
KS: Technology was used to create a vector version of the logo.
FS: What are some of the challenges you faced during the design/realization of your concept?
KS: Many bad ideas were produced before I was able to come up with this one. But that’s what creativity is - trial and error.
FS: How did you decide to submit your design to an international design competition?
KS: I had received an email from the competition asking if I was interested in nominating my design. At first I was a little nervous about doing so, because I didn't think I could win, but I'm really glad I put my fears aside and did it anyway.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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