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Latino Americando Expo Poster Design by Andrea Caucino |
Home > Winners > Design #77066 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
AC: I wanted to think about a global concept, to create a key visual that would combine the traditions of the Latin American world, music and culture, with the most actual communication technologies, web and social networks: so I had the idea of designing a big amplifier connected to the whole world.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AC: The goal was to innovate, to create a communication idea that could transfer the company into a more actual world, using only vector elements without the use/help of pictures.
FS: What are your future plans for this award winning design?
AC: I actually have no future plans for this project.
FS: How long did it take you to design this particular concept?
AC: I spent about a month on this project, from the idea to the realization.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AC: The project was commissioned by my client with the aim of creating something special.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AC: The poster was printed for the event that took place in 2013. The rights belong to Latino American Expo.
FS: What made you design this particular type of work?
AC: The passion for my work helps me to face new projects every time with a different approach.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
AC: My work is the result of many years of experience and personal research. I don't have a favorite designer, I love the use of different graphic languages. However I found a right balance by combining the Swiss graphic style with my Italian origins.
FS: Who is the target customer for his design?
AC: The outdoor campaign was released in Milan (Italy) and throughout Lombardy region. The ideal target are people between 25 and 40 years old.
FS: What sets this design apart from other similar or resembling concepts?
AC: The idea and the graphic representation was something new that my client had never done.
FS: How did you come up with the name for this design? What does it mean?
AC: The headline “Join Latin America” has a double meaning: it means "joining us" but it also ask people to share their experience using the social network Apps.
FS: Which design tools did you use when you were working on this project?
AC: I used different vector design tools, Adobe Illustrator and Adobe InDesign.
FS: What is the most unique aspect of your design?
AC: I think the uniqueness combined with a strong graphic representation.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AC: I worked with the marketing management of Latino Americano Expo.
FS: What is the role of technology in this particular design?
AC: I think it plays a fundamental role.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AC: A Market research confirmed that 70% of visitors of this live event used new technologies and social networks to learn about the upcoming live music concerts.
FS: What are some of the challenges you faced during the design/realization of your concept?
AC: The biggest challenge was to not be trivial and to make my client happy
FS: How did you decide to submit your design to an international design competition?
AC: I decided after an email received from the A' Design Award Team, asking me to submit my design to the competition.
FS: What did you learn or how did you improve yourself during the designing of this work?
AC: I've learned that is important to innovate my ideas every day, to explore new communication languages. Every new project, big or small, is a new chance to do my best e to achieve new goals.
FS: Any other things you would like to cover that have not been covered in these questions?
AC: I hope to participate in the competition next year with a new project
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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