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Carnetel Beer Label by Egwin Wilterdink |
Home > Winners > Design #77012 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
EW: I wanted to deviate from all 'standard' beer labels. The art movement Art noveau is a great source of inspiration for this design
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
EW: I wanted to make a nostalgic label. A label that exuded craftsmanship.
FS: What are your future plans for this award winning design?
EW: No plans.
FS: How long did it take you to design this particular concept?
EW: The basis of this label has lasted 20 hours.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EW: I decided to pursuit an inspiration.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EW: My intention is to produce my work for myself.
FS: What made you design this particular type of work?
EW: I brew beer for myself, and therefore wanted to have a nice label.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
EW: No.
FS: Who is the target customer for his design?
EW: Nobody.
FS: What sets this design apart from other similar or resembling concepts?
EW: More information about the brewing process is given. The label has a traditional styl / handicraft.
FS: How did you come up with the name for this design? What does it mean?
EW: The name is fictional and self-created. It sounds like a beer coming from the country of Belgium. In the Netherlands, people then get the idea that they are drinking special beer.
FS: Which design tools did you use when you were working on this project?
EW: Thirst i draw the concept on paper. Then i scanned the drawing and draw it in Adobe Illustrator. Finally i finished it in Indesign, with a connection to a database.
FS: What is the most unique aspect of your design?
EW: The extra information about the brewing process.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EW: Nobody, I made it by myself.
FS: What is the role of technology in this particular design?
EW: It is connected to a datase. This gives the bottles a unique number. The first bottle to be printed is given bottle number 1. The next number 2.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EW: I didn't research.
FS: What are some of the challenges you faced during the design/realization of your concept?
EW: The difficult thing was to get a good harmony between the shapes and colors on the label.
FS: How did you decide to submit your design to an international design competition?
EW: I have been invited by A 'Design Award & Competition by mail. Here I was asked to participate for award consideration.
FS: What did you learn or how did you improve yourself during the designing of this work?
EW: I had to be very patient with this development. If I would finish this too soon. Then you get standard square planes.
FS: Any other things you would like to cover that have not been covered in these questions?
EW: no.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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