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Andromeda Showroom by Tammy Lee

Home > Winners > Design #75461 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Tammy Lee (TL) for A' Design Awards and Competition. You can access the full profile of Tammy Lee by clicking here. Access more information about the award winning design Andromeda here.



Interview with Tammy Lee at Friday 19th of April 2019

FS: What is the main principle, idea and inspiration behind your design?
TL: Inspired by the glimmering diamonds and pearl plates on full dress under the light of runway,and combining design elements of full dress with the client’s starry sky dream.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
TL: It took me a while to figure out how to properly express the sense of future and the frontline artistic sense to not only attract customer attention, but also satisfy the basic functions of a fashion store, including exhibition and sales. My goal is to build a store selling women’s wear with its own characteristics.

FS: What are your future plans for this award winning design?
TL: My future plan is to come up with more valuable design.

FS: How long did it take you to design this particular concept?
TL: About two weeks.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TL: No,I won't.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
TL: I designed the project by myself,and I was influenced by the client.

FS: How did you come up with the name for this design? What does it mean?
TL: First of all, this is an exhibition and sales store with a strong sense of future and designed revolving around the “galaxy.” The exhibition and sales store also lists the fairy-series haute couture of this brand. Second, I think “Andromeda” is a name suitable and nice for this store.

FS: Which design tools did you use when you were working on this project?
TL: Before the design, I made use of the flashlight, water, tin foil paper, clay and mirror to imitate the design effect. In the process of designing the sketch, I make use of CAD, Sketch Up, PS and AI.

FS: What is the most unique aspect of your design?
TL: What is the most unique about this project is that this project is a store for sales and exhibition of women’s wear with its own characteristics. The store is full of the sense of future. The fairy-series full dresses made up of materials with a misty texture are adopted.

FS: What is the role of technology in this particular design?
TL: The engineering difficulty and construction process posed a great challenge to the construction team, but they did a good job. The processing and technological part which they were in charge of played an important role.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TL: Before finalization of the design project, my research and analysis have influenced and inspired me to a large extent.

FS: What are some of the challenges you faced during the design/realization of your concept?
TL: Design, sampling, customization, installation and effect realization of the irregular aluminum plates on the ceiling should be finished with tight schedule and low budget. It takes around two months to finish customization and a worker’s half day to install one aluminum plate. The inconsistent top pipeline height requires precise measurement. Hardware facilities are installed on aluminum plates to facilitate follow-up maintenance and disassembly. To achieve effects of façade glass, Tammy and the construction team experimented for many times.

FS: How did you decide to submit your design to an international design competition?
TL: This was the first time that I participated in the design competition. I hoped that this design project would be an opportunity for me to clarify my design proficiency.

FS: What did you learn or how did you improve yourself during the designing of this work?
TL: I spent lots of time visiting good designs and exhibitions, paying more attention to the design field, and thinking more design issues deeply.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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