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Tiny Little World Kids Illustration by Nathanna Érica |
Home > Winners > Design #75095 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
NG: The inspiration behind these paper pieces was the variety of patterns, textures, and colors found in different cultures around the world. I was born in a very colorful and diverse country, and I was always fascinated by the craftsmanship of the clothing and pottery from countries like Morocco, India, China, Peru, and the many nations of the African continent. All this made me want to create art that celebrates diversity. The idea for this project was the original “It’s a Small World” design by Mary Blair.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
NG: This work was designed to be used in a variety of products, as a way to raise awareness to the importance of celebrating the many beautiful cultures and nations around the world.
FS: What are your future plans for this award winning design?
NG: I plan on using this design on products of The Art of Nathanna Érica brand, like clothing and accessories.
FS: How long did it take you to design this particular concept?
NG: It took me about two or three months. I didn’t work on it exclusively, so the pauses account for that extended period of time.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NG: I designed this concept in pursuit of an inspiration. I always loved drawing animals and this idea allowed me to explore my fascination with other cultures even further.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NG: At the moment, I’m producing the work myself.
FS: What made you design this particular type of work?
NG: This was an idea that I had some time ago and because I love working with paper cutting, I decided it was the moment to dive right into it!
FS: Where there any other designs and/or designers that helped the influence the design of your work?
NG: Mary Blair was without a doubt the main inspiration behind this project.
FS: Who is the target customer for his design?
NG: I would say children of all ages, but really, this design was made to everyone whose inner child still is very much alive!
FS: What sets this design apart from other similar or resembling concepts?
NG: I would say children of all ages, but really, this design was made to everyone whose inner child still is very much alive!
FS: How did you come up with the name for this design? What does it mean?
NG: The name “It’s a Tiny Little World” is an allusion and homage to the works of Mary Blair when she designed the “It’s a Small World” attraction at Disneyland, which opened on May 28, 1966. I wanted to capture her initial idea that no matter the country/society/culture you come from, we all live together in a small world.
FS: Which design tools did you use when you were working on this project?
NG: This illustration was made with paper-cutting techniques and hand-painted with gouache. They were cut with nothing more than a pair of scissors. It's made of different kinds and brands of paper.
FS: What is the most unique aspect of your design?
NG: This set of illustrations was made using a mixture of paper-cutting techniques and some final touches of digital media, which makes it distinctive from other illustrations. The paper pieces were hand-painted with gouache and the use of vibrant colors and different shapes were essential to achieving the goal of paying homage to these cultures and their traditions. The use of mixed media, especially paper, gives the illustration a sense of it being 3D, because of the shadows created by the many layers with which the artwork is made.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
NG: I created the design but the digital photograph of the final artwork was captured by RCS Arte Digital, a Brazilian studio specialized in the digital reproduction of rare books and works of art.
FS: What is the role of technology in this particular design?
NG: Technology was used during the final stages of the process, to help me adjust the color and enhance its 3D looking qualities.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NG: The type of research was descriptive and it focused on the many different kinds of patterns found in Latin, African and Oriental cultures and the particularly intricate craftsmanship of the cloths, mosaics, woodwork, ceramics and overall architecture of these societies, which was the inspiration for the artwork. The methodology used was observation and the study of many pictures compiled for reference.
FS: What are some of the challenges you faced during the design/realization of your concept?
NG: The main creative challenge encountered during the creation of these illustrations was the need to be respectful to the nations depicted and to accurately represent their traditions, their symbols and patterns without making them look stereotypical.
FS: How did you decide to submit your design to an international design competition?
NG: It was such a surprise to receive an email from A’ Design, suggesting that my now winner design should be submitted! Prior to that initial contact, I didn’t know anything about these design competitions and trying to learn everything surely was challenging but it was such a great experience in the end!
FS: What did you learn or how did you improve yourself during the designing of this work?
NG: I had to research the patterns and traditional clothing style of other cultures, and I learned a lot from that, which certainly helped me improve my drawing and painting skills.
FS: Any other things you would like to cover that have not been covered in these questions?
NG: I’d like to take this opportunity to thank you all for judging my work worthy of winning such a very important award! It humbles me and makes me proud at the same time! Thank you for the honor!
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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